About the Bees: 100 million years ago
According to the earth watch institute and royal geographical society of London, bees are the most important living species on this planet. Bees are so smart that they can understand the concept of zero and count to four. They have been here for 100 million years, and in-fact they have lived alongside with dinosaurs for 30 million-odd years before dinosaurs disappeared from this planet.
About the land: 85 million years ago
The story of Zealandia started about 85 million years ago when it was separated from Antarctica and Australia. Zealandia is about half the size of Australia, but only 6 percent of it is above sea level (New Zealand is part of it). It is the forgotten 8th continent that is rich in minerals, oil, and gas reserves underneath the water. But it was only discovered in 2017. Zealandia is so different from the other continents, with 90% continental slope, and especially its geographical climate from which all flora and fauna evolved have unique properties compared to the rest of the world.
About the Trees: 2.5 million years ago
Zealandia’s unique geographical climate is home to some very unusual plants. One of the oldest species of these plants is called Tea Tree (Manuka tree) and has grown here for 2.5 million years. It survives best in the low, marshy ground but is so hardy that it can also be found on high altitudes on mountain slopes; snow-covered, wind-driven and often also by the coast. In its millions of years of development, manuka has been attacked by animals, disease and fungus, insects and predators, humankind, and even viruses. Through all these attacks, the surviving New Zealand manuka has evolved their own system of defence.
The arrival of honeybees: 1839
The first honeybees to Zealandia(the continent) arrived in the year 1839, and the commercial production of honey began during the late 1870s following the introduction of the Langstroth hive, the boxed-framed beehive model still used today. Maori were the first commercial beekeepers of Zealandia.
The manuka gold rush: early 2000s
In the early 2000’s something magical happened. The honey from the tea tree, because of its strong flavour and dark colour, was once viewed as a worthless by-product of the ‘unfortunate tea-tree flowering’, quickly became the industry’s saviour. The discovery of manuka’s anti-bacterial properties made this honey a success in some hospitals – particularly in dealing with ‘superbug’ infections that refused to go away using traditional treatments. High-grade manuka seemed to do the trick – and word spread quickly about its potential health benefits.
Discovery of the continent Zealandia: 2017
Zealandia, a hidden earth continent was discovered by a team of 32 scientists from 12 countries. What we can see is the tip of Zealandia, which is New Zealand, a kilometre-deep underneath there is a whole new world that had been hidden for the last 85 million years. It is now being referred to as the 8th lost continent, or microcontinent, or submerged continent.
The formation of Zealandia Honey: 2019
Inspired by the above historic events of the formation of bees, land, trees, and the discovery of the submerged continent, Zealandia Honey was born to showcase to the world that we are much more than just selling honey in a jar. We want our products to reflect the unparallel beauty of the land, its pristine waters, its deep forests, its glorious mountains, and the great rivers and lakes. We could not give our honey a better name as it reflects the beauty, richness, and authenticity of the land it comes from.
The most potent manuka honey in the world: 2020
The story of this extraordinary honey is inspired by the land that provided it. The rugged backcountry and remote location of New Zealand provide the ultimate environment for our bees to collect nectar. Harvested from some of the most pristine locations, this honey is pure and perfect in every single way. The dynamic colours used in the jar represent the rugged landscape of Tongariro National Park, which is part of the ‘ring of fire’ hidden under the submerged continent, Zealandia. The pebble stones in the jar to reflect the riverbed, a native Rimu stopper, the lush rainforest and the stainless steel to show the strength of the product.
The future: 2021
“The future belongs to those who prepare for it today” – Malcolm X (1925-1965)
When Curiosity meets Hope, it’s a quantum leap into the future. Zealandia Honey is more than selling honey in a jar. We are about to embark something big, bold, and near-impossible task.
It is an ultimate tribute to the brightest living stars on the planet earth and billions out there in space!